The Russian online trading platform Wildberries is considering entering new markets, including Tajikistan, Turkmenistan, the UAE and the Persian Gulf countries, said the company's CEO Tatyana Bakalchuk.
To continue growing, we need to expand our geographical presence
The Wildberries management is primarily considering the CIS countries. Bakalchuk emphasized that the platform already operates in all states of the Eurasian Economic Union. There is interest in Azerbaijan, where it is necessary to think through logistics, she added.
In the spring, representatives of the Middle East were at the forum «Russia - Islamic World», many were interested in Wildberries
In 2024, the company will «closely» look at the UAE and the Persian Gulf countries. Negotiations are already underway with some states, Bakalchuk summarized.
Earlier it was reported that Wildberries started working with Chinese companies. Now they will be able to directly supply their goods to the online platform. At the same time, Russians were assured that this would not affect their business in any way.