AvtoVAZ's "daughter", "Avtozavod St. Petersburg", has officially presented the brand under the new "X" sign in an oval. It is called XCITE - and it is positioned as "the first own project in the new history of the automobile plant". The name has English roots - it comes from "to excite" - "to stir, to excite".
According to the press service of the enterprise, several thousand cars have already been assembled at the plant. Now they are being accumulated in warehouses to start sales in the spring of 2024 - as said in a recent interview with the Russia 24 TV channel, AvtoVAZ President Maxim Sokolov.
The plant promises now and in the future "the production of a number of models in close cooperation with international partners". It was also previously announced at the parent AvtoVAZ - there they intend to create and launch into mass production 12 new car models in various price segments by 2030.
The plant plans to reveal all the details about the first model under the new brand at the end of February. However, it is known that the brand's corporate colors will be at least yellow and green.
Unofficial sources believe that the "international partners" with whom production is being launched are China, and the Chinese auto concern is Chery.
Insiders of thematic channels and publics say that Chery Tiggo 7 Pro have been assembled at the plant since the fall of 2023 without emblems and nameplates. And the first car leaked to the Network, which was attributed to the series assembled in St. Petersburg, is very similar to the Chery Tiggo 7 Pro.
Be that as it may, it seems that the "seven" in the index of the new car model will still be.
Insiders are in solidarity not only in the Asian origin of the new automotive products, but also in the fact that the first car will have the index X Cross 7.