Wildberries has launched booking of dynamic tours across Russia. Now, tourists do not have to choose a ready-made package: the system forms a trip option in real time from direct flights and accommodation offers available on WB Travel.
The user specifies the destination and dates, after which the service selects a suitable combination of air travel and accommodation. According to Taras Demura, head of WB Travel, dynamic packaging allows covering destinations for which classic tour operators do not always form ready-made tour packages.
Dynamic packaging allows covering even those destinations where classic tour operators do not always form ready-made tour packages.
The launch is associated with OOO "RVB TRAVEL" obtaining the status of a tour operator. The company was included in the unified federal register of tour operators in June 2026; the register indicates domestic, inbound, and outbound tourism for it.