The Bank of Russia has included OOO "NewPay", owned by Yandex, in the register of installment service operators. The decision was made on October 2: along with being entered into the register, the company officially received the right to conduct such activities. However, the launch of the new product has not yet been announced.
It is interesting that Yandex already has a separate operator for installment plans. The current Yandex Split is provided by OOO "Financial and Payment Technologies" (FPT) — FPT has been in the Central Bank register since April 1, 2026, and is still listed as the operator in the official service rules. Therefore, the registration of NewPay does not mean that the existing Split has been transferred to a new legal entity.
At the same time, NewPay already has its own address splitpay.yandex.ru. Currently, the page states that the site is still under development, and OOO "New Pay" is indicated as the company. The current Split operator FPT uses a different address — splitbnpl.yandex.ru.
New Pay itself previously handled payments via SBP QR codes. Yandex acquired the service in 2024, hoping to expand Yandex Pay payment scenarios, and in February 2026, New Pay's operation as an independent service was suspended. The legal entity was retained: Yandex stated that through OOO "NewPay" they continue to develop technological solutions for other financial services of the company.