In Russia, most companies (73%) have started using artificial intelligence (AI) to create content, and another 12% plan to use this tool within a year. These data are provided in a study by the Go Influence agency.
According to a sociological survey, 9% of companies have already tried to use AI for content creation but abandoned the idea. About 6% of companies do not plan to use neural networks.
What tasks do companies set for AI:
- text writing (78%)
- idea generation and script development (64%)
- image creation and processing (56%)
Business representatives explained that neural networks save time (72% of respondents), increase the volume of materials produced (54%), and reduce content creation costs (33%).
AI is also used by bloggers. About 45% of them already generate content, another 21% plan to use neural networks for these purposes, and 34% create content on their own.
AI tools help bloggers find a new topic (71%), write a draft text (56%), and create an image (39%). In total, the survey involved 2.1 thousand companies and about 970 influencers over 18 years old.