Wildberries increased commissions for almost all product categories starting July 7, attributing it to rising logistics and fuel costs, EAN writes.
Sellers of mass-market goods were most affected: clothing, footwear, cosmetics, electronics, and health products. For these, commissions increased from 7% to 45%.
The only exception was the "Vitrina Express" model, where delivery is organized by the seller themselves. At the same time, road carriers raised rates by 10%, and a trip on the Chinese route became more expensive by an average of $700. Fuel accounts for up to 30% of freight transportation costs.
The increase in costs will inevitably be reflected in the final price of the product. Experts warn that in categories with high demand elasticity, counterfeit goods will gain a price advantage over original products, so rights holders are advised to strengthen monitoring of product cards and sellers. The fuel crisis, which began with attacks on refineries and speculative demand, is now being passed on to the receipts of millions of marketplace customers.
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