AvtoVAZ launched a July discount program, lowering the starting price of Lada Granta below the psychological mark. According to Autonews, taking into account trade-in and the state preferential car loan program, the basic version can be purchased for 624 thousand rubles. Without additional subsidies, the discount on the model when trading in an old car reaches 70 thousand rubles.
Special prices are valid when purchasing through trade-in, car loan, or leasing. Lada Niva Legend starts from 784 thousand, Niva Travel - from 1.075 million, Lada Largus - from 1.134 million, and Lada Vesta - from 1.183 million rubles. The flagship Aura will cost at least 1.845 million. The state program applies to the entire line, providing a discount of up to 40% of the cost. A separate subsidy of 366 thousand rubles is provided for bi-fuel versions.
The June sales growth of the brand by 14.3% fuels interest in warehouse stocks. Granta remains an absolute bestseller, while the plant is preparing for the serial launch of Niva with a new engine by July 20.