eSIM is increasingly used not as a digital analogue of a regular SIM card, but to combine personal, work, and additional numbers in one smartphone. According to Unisimka, more than a third of the service's users connect three or more profiles.
41% of customers limit themselves to one number, while another 23% use two. Multiple profiles are needed to separate personal and work contacts, for business communication, for different operator tariffs, and for local numbers when traveling.
From March to May 2026, the number of new registrations in Unisimka increased by 78% year-on-year. April was the most active month: registrations were 37% higher than in March and 84% higher than a year earlier.
Many purchase a module for a specific task and activate it almost immediately. In autumn 2024, about 80% of users did this in the first month after purchase, and in 2025–2026, this figure rose to 82–89%.
We are seeing a shift from getting acquainted with the technology to its regular use. If previously the choice of operator and SIM card was a long-term decision, today users want to flexibly manage their communication: for work, travel, using online services, or optimizing costs. For many, having multiple profiles is becoming a common scenario.
Owners of Xiaomi and Samsung connect the most profiles — 17% of activations each. They are followed by Huawei and Realme — 9% each, Vivo and OnePlus — 6% each. In total, these brands account for about 80% of installations. At the same time, among popular devices, there are many models from 2021–2022: users more often expand the capabilities of an existing smartphone rather than replacing it for built-in eSIM support.