The Russian marketplace market is entering a mature phase. As Oraz Durdyev, President of the Association of Digital Platforms, told RIA Novosti, demand continues to grow, though not at such aggressive rates as before. The driver of change will be the platform economy law, which comes into force on October 1, 2026.
Technically, this means the mandatory integration of platforms with 12 state information systems for various types of goods. For the consumer, the result will be guaranteed legality of products: a product that is not in the official registers simply will not appear on the storefront. This also applies to the most sensitive categories – dietary supplements, medicines, and medical devices without registration.
The logistics model is also changing. As Artem Vaskanyan, Deputy General Director of NC Logistic, explained, ultra-fast "same-day" delivery, which platforms previously used to attract customers, is giving way to a more rational format. Rising costs for transportation, storage, and operational processes have made the previous model economically unviable. Now, delivery times are increasingly extending to two or three days, and the price depends on urgency: next-day delivery is more expensive, while delivery in a few days is cheaper. At the same time, logistics itself is becoming "denser": vehicles are dispatched less frequently but with full loads to reduce the number of empty trips.
Changes are also being observed on the consumer side. According to the ACP, the average purchase check is decreasing, but the frequency of orders is increasing. This indicates that the model of impulse purchases is being replaced by rational consumption: users order more often but cheaper goods, and platforms are forced to restructure logistics to adapt to the new economy.
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