RVB, which combines the assets of Wildberries and Russ, together with the tour operator Fun&Sun, is launching two new hotels under the WB Travel brand. The properties are located in popular Turkish resorts and are aimed at the family segment. The first hotel will open in Tekirova, a green area of Kemer, on May 1, 2026. The second will open on May 15 in Titreyengöl, a quiet suburb of Side.
Rooms in both hotels are already available for booking through the Wildberries mobile application and the Fun&Sun platform. The integration of the tourist service into the marketplace ecosystem allows users to plan their holidays without switching to third-party resources.
Currently, the joint project portfolio includes six hotels: five in Turkey and one in Egypt. The RVB press service noted that the expansion of geography and the number of properties is taking place in anticipation of the high summer season. The company is betting on service standardization, transparent pricing and ease of booking in a user-friendly interface.