In the winter of 2026, Rutube users watched videos more than 15 billion times — almost 20% more than in the same period last year. The company attributes this growth, among other things, to the introduction of AI.
This dynamic is driven by the growth of UGC content, as well as the arrival of popular bloggers on the platform. Another growth driver is the technological development of the platform and the introduction of artificial intelligence.
In February, the content library reached 437 million videos. The average monthly audience in winter was 85 million people, with a daily audience of 22 million users. In total, viewers spent almost 1.9 billion hours on the service in three months.
The most popular among users were entertainment and lifestyle videos shot by bloggers, as well as children's videos and cartoons.