The Yandex team has updated the "Search" functions, adding "OK Price" price prompts for medicines, dietary supplements, cosmetics and perfumes. Now users can easily evaluate offers without spending time manually comparing prices on various platforms.
The search results show "OK Price", "Below Market" and "Above Market" labels, which allows you to quickly choose the most profitable product. Prompts are available for products with a price of 50 rubles or more.
The developers reported that the "OK Price" algorithm analyzes approximately 4 billion offers from marketplaces and online stores, taking into account product characteristics, user location, configuration and price changes over the past 48 hours. When you click on the label, the user will see a price range for similar products.
In October 2025, such price tags were introduced for household appliances and electronics costing over 1000 rubles. The study showed that 99% of buyers prefer to compare prices online, and 64% of them do it manually.