Cancellation Cancelled?: AvtoVAZ Vice President Talks About the Situation with the Xcite Brand

In June 2025, a record number of Xcite cars were sold through the LADA dealer network

In June 2025, official LADA dealers set a new sales record for Xcite cars. 1,618 cars were sold during the month, which was the best result in the brand's history in Russia.

The mid-size family crossover X-Cross 7 was the most popular, with 1,307 units sold. 311 X-Cross 8 crossovers, the brand's flagship model, were also sold.

Close cooperation with Avtozavod St. Petersburg LLC and increased sales allow us to confidently say that the Xcite story in Russia is just beginning, and we are ready to support the development of this promising brand.
Dmitry Kostromin, Vice President for Sales and Marketing of AvtoVAZ JSC

Kostromin emphasized that LADA dealers are proud of the record sales figures. He added that dealers provide a full range of services for customers: from consultations and favorable purchase conditions to warranty and post-warranty service.

Rumors about the closure of Xcite were not confirmed, the brand will continue its activities.

Read more on the topic:

Xcite Crossover Sales Remain Low: These Cars Don't Interest Anyone

XCite Cars in Russia Have Fallen in Price by 300–400 Thousand Rubles

Avtozavod St. Petersburg Offers New Ways to Buy Xcite Crossovers

Discounts of 750 Thousand Don't Help: Xcite X-Cross Sales Remain Low