Belarusian car dealerships have started selling Lada Vesta at a special price — from 1,170,000 rubles (43,900 BYN), which is 355,000 rubles cheaper than in Russia. The basic configuration already includes LED optics, a push-button engine start, air conditioning, a multimedia system and an extended security package.
A similar situation is observed with Lada Granta, which costs 250,000 rubles less in Belarus. Experts attribute this to AvtoVAZ's marketing strategy aimed at strengthening its position in the Belarusian market, where the key competitor is the local brand Belgee. Lada is striving to gain a foothold in Belarus by offering more favorable conditions than in Russia. At the same time, prices for new cars in Russia continue to grow due to inflation and changes in production chains.
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