Zen has launched a new section called «Interesting», which is now available to users on the main page of dzen.ru and in the mobile application.
This section compiles the most discussed news and current blogger publications. This allows users to easily learn about popular events and trends. The section is located immediately after the federal news block and publications from authors.
This step allows content creators to expand their audience, and the platform to offer users even more relevant content. According to Zen, since March 2025, users have been spending twice as much time on news content than a year earlier, which reflects the growing interest in topics such as accidents, politics, sports, world news, show business and economics.
It is likely that the platform relies on news content as a key element for attracting audience and engaging users.
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