The Committee of the Federation Council on Economic Policy is collecting proposals to support the production and sale of Russian electronics — smartphones, tablets, laptops — in order to submit them to the relevant departments.
Today, the digital technology market is estimated at 500 billion rubles. At the same time, Russian companies occupy less than 12% of its volume. Experts believe that without government support, in a year or two, these 12% may decrease to 1-2%, at best — to 3%.
Despite the growing interest of consumers in domestic electronics, some difficulties remain: high key rate, strong presence of foreign brands, skepticism of buyers regarding the quality of Russian devices, as well as their relatively high cost.
Market participants proposed a set of regulatory measures. Among them is the creation of "Russian shelves" in retail and online stores, providing for quotas for guaranteed placement of domestic goods, as well as promotion of products through television, the Internet and radio.
Additionally, the introduction of special conditions for consumers is being discussed, including cashback, which will make the purchase of Russian smartphones and tablets more profitable.
Another measure is to optimize the list of parallel imports by reducing the list of imported brands allowed for import into Russia, and introducing a complete ban on the use of foreign electronics in state structures.
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