The merger of Wildberries and Russ, according to Forbes, may be due to both business and personal reasons. Sources told the publication the details.
In mid-June 2024, Wildberries announced that the marketplace and outdoor advertising operator Russ are merging into one company to jointly create the latest digital trading platform. Vladislav Bakalchuk announced a "corporate raiding" of the company and said that his wife does not want to contact him. According to an extract from the Unified State Register of Legal Entities, Vladislav Bakalchuk owns 1% in LLC "Wildberries", the rest is owned by Svetlana.
According to Forbes, the first version of the reasons for the merger of the companies is that representatives of Russ helped Wildberries in eliminating the consequences of a major fire at the Wildberries warehouse near St. Petersburg in the village of Shushary. According to sources of the newspaper, assistance was organized "at the highest level" in exchange for a stake in the business. Such support may have been necessary to resolve issues with law enforcement and supervisory authorities, which in turn led to the decision to merge the companies.
The second version suggests romantic motives that could have influenced the merger of the companies. According to this version, the founder of Wildberries fell in love.
Tatyana fell in love, and her love is related to Russ
Her husband declined to comment on both versions. He noted that they did not have a marriage contract. Vladislav Bakalchuk also announced his intention to fight for his family and the preservation of the business.
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