The online recruiting platform HeadHunter (HH) has developed its own social network for business communication, experience sharing, and job searching. The platform is called "Setka," and registration has been available to all users since June 20 of this year, according to the company's press service.
Previously, access to the social network was by invitation only. Beta testing of the platform has been conducted since 2023.
We are currently seeing a growing trend in the development of social capital and the need to create communities where talents can build professional connections and openly share stories of their successes and failures.
The project aims to create communities—"networks" of professionals—for sharing experiences and finding new jobs. These will be formed based on place of work, professions, and industries.
The "Setka" mobile application is already available for download in Rustore, App Store, and Google Play. The program integrates with artificial intelligence based on the hh.ru ecosystem.
The exact number of participants in the new social network has not been disclosed, but during the beta testing period, more than 100 leaders from the digital, IT, and creative industries joined it. The developers expect that by the end of 2024, the social network will have at least 500,000 users.
We also strive for high user activity, so that they return to the application several times a week and spend enough time in it to get the most benefit from the content and product.
The company plans to ensure a customer retention rate of at least 60% month-over-month for the social network. The developers will continue to scale the project.
The new platform may become an alternative to LinkedIn, which was blocked in Russia in 2016 by decision of Roskomnadzor.
Read more on the topic:
For specialists in IT, digital and creative fields: HeadHunter will launch "Setka" in the summer
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