The company "Automobile Technologies", which invested in the restart of Сitroen production at the PSMA Rus plant in Kaluga, has registered a new trademark Rosva Motors and a logo for it. She is preparing for rebranding.
Experts do not exclude that Citroen C5 Aircross, which are now assembled in Kaluga bypassing the Stellantis concern, may be sold under the Rosva trademark.
Let us remind you that the PSMA Rus plant has been idle since April 2022, but production was restarted on it at the end of March this year. The company "Automobile Technologies", in cooperation with a Chinese partner, began production of Citroen C5 Aircross. Car kits come from China.
In France, they called what happened "industrial piracy", but refused to sue the Russian campaign, noting that control over the plant in Kaluga was lost. In addition, the French do not want to quarrel with their Chinese partner.
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Sales of Сitroen C5 Aircross started in May, the price is higher than expectedFrance explained why Citroen did not sue over the restart of production in Russia