SberDevices has begun selling Sber Line S Smart TVs with new miniLED backlighting technology. The line includes over 30 models ranging from 32 to 75 inches with the pre-installed "Salute TV" OS.
According to Denis Filippov, CEO of SberDevices (owned by LLC "Digital Assets" — Sberbank's "daughter"), the Sber Line S lineup features TVs with miniLED screen backlighting for the first time.
We are developing the "Salute TV" operating system, strengthening its integration with GigaChat
The cost of an entry-level TV in the new line is 13.4 thousand rubles. The most expensive model — the Sber miniLED with a 65-inch screen — sells for 149.9 thousand rubles.
The new product is already available on the SberDevices website. Sales on marketplaces will start on April 17.
It was previously reported that the Chinese company Haier intends to increase its share in the Russian TV market. Experts believe that it will be a competitor to SberDevices.