For Russian employers, what potential subordinates post on social networks has become important over the past two years. "Kommersant" published the results of the study by "AlfaStrakhovanie" on the impact of social networks on employment.
Experts from "HR Lab - HR Innovation Laboratory" and the platform "Health Academy" surveyed 1663 Russians aged 18 to 55 from Moscow, St. Petersburg, Nizhny Novgorod and other major cities.
It turned out that even before the interview, 67% of the respondents were asked to show their social media profiles. After that, 19% of those surveyed were refused employment because of the content of their profiles, and 31% of Russians encountered additional questions during the interview because of their content.
They can study not only general profile information and photos, but also posts, reposts, and other content, and even comments by nickname on forums and in public. This is done to understand the person and to create a comfortable ecosystem in the team.
Most likely, the tracking of social networks and their impact on the career growth of Russians will only increase.
Our profiles are working tools that can be a powerful means of looking for a job and career growth. With a competently filled profile, headhunters can pay attention to you even when you're not job hunting, and try to lure you to another company, offering potentially interesting vacancies which are not publicly available, usually with a salary above market.
CEO HRFeedBack Anna Filina
Understanding this, 13% of the study participants said they had created special separate social media accounts just for colleagues and employers to create a positive impression of themselves.
24% of such users collected attractive personal photo collections, 32% deleted their old posts and reposts, and cleaned up their public subscription feed. And 18% of Russians from the number of survey participants came up with adding a lot of thematic subscriptions to accounts in their field to create a profitable and correct impression of their competence. However, there are also those who hide their social networks from viewing completely, these are 2% of the survey participants.
To remain themselves in digital space, 47% of Russians indicated that in a new job they set up private profiles for personal use only for their loved ones. 21% of those surveyed did this after colleagues discussed their personal life or hobbies. And 62% of those surveyed admitted that they willingly discussed information about the colleague from his profile.
There is no single correct strategy for behavior on social networks that can be suggested to Russians. The study states that in some cases, being closed in social networks may work in your favor because not all professions are suitable for an open, public, and media person. And somewhere, frequent posting on social networks and an active personal brand in them can harm. The employer may doubt whether you will have time for work tasks between posts and broadcasts.