"Gazprom-Media Holding" and T-Bank signed a memorandum at SPIEF on the development of payment solutions for RUTUBE authors. The agreement was concluded by Sergey Kosinsky, Deputy General Director of the holding, and Alexey Ievlev, Director of the Corporate Business Department at T-Bank.
The partnership is expected to simplify and automate payments to bloggers. RUTUBE authors will be able to receive remuneration for content through T-Bank's solutions – by card number or via the Faster Payments System (SBP). All operations are planned to be carried out within a single interface to scale settlements as the platform's monetization program grows.
One of the key tools will be Jump.Finance – a mass payment service for individuals from the T-Bank ecosystem. Over 4,500 companies already use it for settlements with a large number of recipients: authors, freelance specialists, and participants in partner programs.
In addition to the payment direction, the parties agreed to develop cooperation in digital advertising. This includes joint marketing campaigns, promotion of T-Bank's services on Gazprom-Media Holding's video platforms, and the use of the bank's fintech services to promote the holding's products.
According to Gazprom-Media Holding, authors have already earned 1.5 billion rubles on RUTUBE in 2025. The holding notes that amid the growth of monetization, a convenient payment infrastructure is becoming an important part of the video platform's development.
The memorandum of cooperation with T-Bank is a step towards long-term cooperation with the largest digital bank and an important stage in the development of the payment system within RUTUBE.