In February 2026, dealers sold 19,070 Lada cars — 22.4% fewer than in February 2025, and 3% below January's result. The brand's market share over the year declined from 31.5% to 23.8%, according to data from Avtostat-Info.
The leader of the model lineup remains Granta — 7,321 units (38.4% of the brand's sales). It is followed by Niva Travel (3,054 units, 16%), Vesta (3,033 units, 15.9%), Niva Legend (2,460 units, 12.9%), and Iskra (1,731 units, 9.1%). The worst-selling model is the flagship Aura — 160 units for the month, or 0.8% of the total volume.
The decline is taking place against the backdrop of growing Chinese competitors: Haval's share over the same period increased from 12.3% to 12.7%.