In 2025, prices for cloud infrastructure in Russia increased by an average of 5–15%, but for some services, the growth reached 30–40%, Astra Cloud noted. Providers are abandoning dumping and focusing on high-performance configurations, shifting the increase in the cost of components, logistics and the cost of borrowed financing to customers, Kommersant writes.
Additional pressure on tariffs is exerted by the increase in the cost of RAM and SSD drives, as well as the increase in the cost of renting data centers. These factors create prerequisites for further price increases in 2026.
The market is shifting towards performance, experts found: the share of high-performance tariffs increased from 15 to 30%, and the average frequency of virtual processors increased to 3.15 GHz. The average cost of a fixed set (32 vCPU, 256 GB RAM, 800 GB SSD) reached 88 thousand rubles per month.
The increase in prices for individual services by 30–40%, most likely, indicates the monopolization of the market or the fact that buyers who are accustomed to these services find it easier to pay the bills than to switch to old methods of doing business.
According to his forecast, in the near future, the cost of renting cloud services may increase by another 30–40% due to rising electricity prices, high key rates and rising component prices. Price freezes are possible no earlier than 2027–2029, when the "AI fever" in the IT market passes, and the key rate decreases.