The Russian company Aurus, known for producing executive-class cars, has launched a new direction — the production of household climate technology. The brand presented the first samples at the AirVent exhibition in Moscow. At the same time, the official website was launched, where Aurus split systems are available for order.
The equipment is manufactured by the brand's partner — the Rusklimat company. According to them, the devices will retain a proprietary approach to quality and design: the equipment is made in a strict minimalist style and is focused on the high-class.
Air conditioners are already presented on the Aurusclimate website. It is planned to expand the line with electric water heaters, infrared and convector heaters, towel and hand dryers by the fall. Subsequently, the products will appear in federal retail chains, as well as on marketplaces, said Pavel Simonov, Deputy Chairman of the Board of Directors of Rusklimat.
Air conditioners are already presented on the Aurusclimate website. It is planned to expand the line with electric water heaters, infrared and convector heaters, towel and hand dryers by the fall. Subsequently, the products will appear in federal retail chains, as well as on marketplaces.
The partnership between Aurus, Rusklimat and the NAMI Scientific Center became known at the end of 2022. Then the parties signed an agreement on the production of climate technology under the Aurus brand.
Entering the consumer electronics market allows the company to expand its presence outside the automotive industry and create a premium brand image in new segments.
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