A study by the Romir holding showed that LADA cars are mainly purchased by women - 51% of all owners of cars of this brand are female. The average age of a LADA owner is 42 years.
The main regions where LADA cars are actively bought include Moscow, St. Petersburg and the Volga region, especially the Samara region. A significant number of sales are also observed in the Rostov region and the Krasnodar Territory.
According to the study, 63% of LADA buyers have higher education. Among the popular hobbies of LADA car owners are reading (13%), fishing (10%), sports (9%) and travel (8%).
As for the reasons for buying, the majority (59%) buy a new LADA to replace an old car, and 52% of them return to the same brand model. For 32%, buying a new LADA is the first car, and 8% buy a car in addition to the existing transport.
In addition, LADA stands out for its affordability among the top 10 best-selling car brands in Russia. To buy a car of this brand, the lowest household income is required, amounting to about 119 thousand rubles per month (according to August 2024). This, along with other factors, contributes to the popularity of the brand in the country.
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