The book service "Bookmate", which became part of the Yandex service ecosystem about two years ago, has changed its name to "Yandex Books", Forbes reports.
Our goal is to involve more people in regular reading. The audience of "Yandex Plus" is more than 33 million subscribers. We want each of them to discover the pleasure of reading and listening to books.
According to her, the name of the services should be clear to everyone. That is why things should be called by their names, she emphasized, adding that "Bookmate" is included in the "Yandex Plus" subscription, and the name change is an evolutionary and transparent change.
The new name is clear and simple, it is aimed at a wide audience and immediately explains the essence of our service.
Note that this year, users have spent three times more time in the "Yandex Books" application than last year. They spent 223 million hours reading.
Read more on the topic:
A new virtual reader has appeared in "Yandex Books"