In such a story, the user becomes an active participant in the plot, and watching each video turns into a story whose ending is chosen not by the operator and director, but by themselves. To choose a new storyline, you just need to click on special highlighted buttons or clickable areas on the screen during the interactive. The plot will change depending on the user's actions, and this is a bit like a video game. At the same time, the interactive can be restarted, and you can go through a different plot.
We are constantly looking for new technological and product opportunities for users and authors. When we proposed a new format for interactive videos on the platform, our task was not just to add an interesting feature, but to provide standardized flexible technologies for creating and playing content that every VK Video user will soon be able to use. We strive to create a clear mass product with a built-in editor and a single place where projects in interactive format are collected and published. We hope this will launch a new niche with professionals who know how to work with certain scenarios and shoot high-quality interactive content.
For now, 49 units of interactive content will be available to platform users. They are designed for different audiences. For example, for the youngest viewers, VK Video has prepared interactive cartoons in which children will choose the correct answers and interesting twists in educational stories with their favorite characters. The top children's cartoons include "The ABC of the Native City" with Smeshariki, "Doctor Mashinkova", "Club "Question Marks"" and "My Star".
For an older audience, there are videos featuring bloggers Vlad A4, Exaile, Milana Star, Kukoyaki and the hosts of the ClickClack show.
For example, in the video "A4's Nightmare", the viewer will not only have to fight monsters and nightmares inside the blogger's dream, but also choose quite ordinary things that affect the plot. In particular, which pizza Vlad will choose when he gets up for a snack in his nightmare time.
And in the video "Help Milana", you need to get Milana Star ready for a party, and not only choose her outfit and makeup, but also highlight the most interesting ones among the invitations. Further, the viewer's decision depends on how Star's evening will turn out, whether she will be the queen of the party, a target for ridicule, relax in a friendly company, or simply decide to spend time at home. But in any case, everything will end well.