According to the VK press service, this is 5 times more than in June of this year. On average, analysts have calculated that an active VK Video user watches content on TV for more than 200 minutes a day.
The leaders in average viewing time were:
- children's content - 280 minutes;
- esports and lifestyle streams - 244 minutes;
- movies and TV series - 229 minutes;
- travel content - 210 minutes;
- live broadcasts of offline events - 170 minutes.
It is noted that popular selections of background video and music had a significant impact on the growth of the average viewing time of content. They are popular both among users for studying, training, work, and among representatives of public institutions, for example, in coffee shops, bars, gyms.