A new unique content in the format of shows about hobbies will appear on the Odnoklassniki social network. This was reported by the press service of the popular social network.
By the end of this year, the OK platform will create 1.5 times more entertainment programs about hobbies for women and men.
Original content not only helps us maintain the positioning of the social network for enthusiastic people, but also generally involves the audience in content consumption and video viewing due to the variety of show topics and their formats.
This year, social network users can expect three premieres of such hobby shows: «Let’s Talk Sports OK», «Fishing with Wife» and «Good Luck at the Dacha».
«Fishing with Wife» is the first show about fishing not only for men, but also for women. In each episode, three avid fishermen will teach their wives fishing skills, who would prefer not to fish at all.
«Good Luck at the Dacha» will show how you can transform a dacha. Designers, gardeners and builders will take part in the project.
«Let’s Talk Sports OK» is a 28-day sports marathon. Users will be shown workouts for working out different muscle groups.
Also this year, the second season of the culinary show «Cooking at the Dacha» will start. A chef will talk about simple recipes.
The new shows were created based on last year’s statistics of user interests. The main attention of viewers was focused on the topics of: cooking, design, repair, gardening and needlework. Fashion, fishing, movies, TV series, humor, family and relationships are no less popular.
Exclusive shows are very popular among OK users — 40% of the entire social network audience watches them. Last year’s statistics showed that people began to spend 7% more time watching shows — this served as an argument for increasing content about hobbies.
Earlier www1.ru reported that now you can listen to the radio in Odnoklassniki.
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