Chinese electronics manufacturer Hisense is considering the assembly facilities of "Kraftway" and "Kvant" for the production of interactive displays, according to Ivan Kulemanov, a member of the Korean Information Display Society (KIDS). According to him, the company intends to localize production in order to participate in government procurement within the framework of the "Education" national project and supply displays to Russian educational institutions.
The interactive whiteboard market in Russia is growing
Currently, there are almost 4.7 thousand tenders open on the government procurement portal for the purchase of interactive whiteboards. The "Education" national project (2019-2024) allocates 79.8 billion rubles for "digital education", which includes the purchase of whiteboards.
According to Vladimir Krikushenko, head of NexTouch, the market for interactive whiteboards for schools is estimated at 11-12 billion rubles. He emphasized that several Chinese companies are currently looking for ways to sell their products in Russia, considering the possibility of localization.
Another expert stated that the production of interactive whiteboards is almost no different from the production of televisions. At the same time, the profitability of such a business is much higher.
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