AvtoVAZ plans to start selling its entire Lada model range in the Iranian market, according to Andrey Vladimirtsev, head of overseas sales at the company. He stated that Iran is ready to buy Russian cars.
According to AvtoVAZ's estimates, the market is large and interesting, with many customers who are positively inclined towards the brand. The Lada Vesta has already been presented in Iran.
Iran is a very high-priority market for Lada exports.
According to him, Nika Motor will be Lada's representative in Iran. Its employees will be responsible for organizing distribution, establishing dealer centers, and assisting in car maintenance.
Earlier it was reported that AvtoVAZ presented modified models of the Lada Niva Travel Lada Niva Legend 2024. The first shipments of cars to dealerships have already begun.