Adidas could be the next loss to the Russian market. As the publication «Kommersant» states, the German sportswear brand and one of the world's largest sports garment manufacturers may hand over the Russian subsidiary to an alternative foreign investor. This move will allow Adidas to reboot about 100 of the most profitable companies in a new format.
Adidas, like many other foreign companies, suspended operations in Russia in March 2022 due to events in Ukraine, and in October the German company decided to withdraw its business from the country. However, the Russian subsidiary of Adidas is still trying to maintain its operations, having sublet some office and warehouse spaces.